Running a small business without senior leadership forces owners to make every decision and fix every operational gap alone.
ASBR embeds experienced fractional executives across finance, leadership, marketing, and technology—giving you strategy and hands-on execution exactly when you need it, at a fraction of the cost of full-time hires.
With our Virtual C-Suite expertise, we help you:
Not sure which role you need? Start with a free diagnostic — we’ll recommend the highest-impact executive for your stage.
ASBR delivers fractional C-suite leadership — finance, operations, marketing, and technology — so small businesses gain executive experience without the overhead of full-time hires. Choose the role you need now and scale leadership as your business grows.
Fractional and outsourced CFO support focused on cashflow, forecasting, pricing, and profitability. We deliver financial clarity, create KPI dashboards, and run scenario planning so leaders can make faster, better capital and growth decisions.
Read moreSenior leadership and execution coaching to align strategy, people, and operations. We help set vision, build execution frameworks, improve org performance, and coach founders to scale sustainably.
Read moreMarketing leadership that builds reliable acquisition and retention systems. We refine positioning, create performance funnels, and lower cost-per-lead while increasing customer lifetime value and predictable revenue.
Read moreTechnical strategy to remove bottlenecks and enable scale: architecture reviews, automation, integrations, and product/tech roadmaps that reduce technical debt and speed time-to-market.
Read moreFractional executive services — Virtual CFO, CEO, CMO & CTO — delivering hands-on leadership and systems that reliably grow small businesses.
ASBR provides fractional C-suite leadership — including Virtual CFO, CEO, CMO, and CTO services — to help small businesses improve financial clarity, streamline operations, strengthen marketing, and scale using better systems and technology.
Virtual executives bring strategic leadership and hands-on execution without the cost of full-time hires. They diagnose problems, implement systems, build repeatable processes, and guide business owners with expert decision-making.
We work with small-to-mid-sized business owners who feel stretched thin, overwhelmed by operations, lack financial clarity, or need support across leadership, marketing, or technology to unlock growth.
No. Most clients start with the highest-impact role — often a Virtual CFO or CEO — and add others only as the business grows or becomes more complex.
Yes. Our fractional executives collaborate directly with your staff. We improve their performance by guiding, coaching, and implementing better systems that simplify day-to-day operations.
Each role focuses on a different part of your company:
Together, they improve the overall performance and stability of the business.
Once we understand your goals and challenges, we begin with a structured onboarding process that prioritizes the highest-impact fixes. Most clients see improvements within the first few weeks.
We offer both. Some clients need long-term fractional leadership; others need short-term support to fix systems, improve operations, or stabilize finances. You choose based on your business stage.
Whether you need financial clarity, stronger marketing systems, operational leadership, or technology oversight, ASBR’s Virtual Executive Services help you scale with confidence — without the cost of full-time hires.
At American Small Business Resources (ASBR), we know that no one builds a strong company alone. That’s why we exist—to bring clarity, strategy, and momentum to small business owners who want to lead their organizations with confidence.